Creative, strategy-focused UX and Visual Design leader with over 11 years hands-on experience partnering with business, product, and engineering teams to deliver compelling web-based and mobile experiences that lead to positive outcomes. Passionate about productivity and insight tools that enable businesses to improve outcomes at scale.
Hands-on experience with user research, information architecture, interaction and visual design, prototyping, and front-end technologies
Pragmatic approach to product design that effectively meets business goals through creative user experiences within technical constraints.
Effective communication skills that drive understanding and consensus across all business, product, and engineering teams.
Rapid design process that meets the demands of face-paced development cycles
FFWD.ORG – Head of product Design
January 2018 – Present
Skills: Branding, Visual Design, Product Design Strategy, Front-end Development
Mentored social entrepreneurs in brand design and product design strategy
Enhanced and extended corporate identity to various print and digital materials
Redesigned and implemented job board experience
Improved automated job data collection
Director of User Experience
December 2015 – January 2018
Skills: Leadership, Product & Project Management, UX Strategy, Wireframing, Visual Design, Prototyping
Facilitated the definition and execution of quarterly roadmap goals
Managed weekly releases coordinating with development and QA teams
Developed requirement and training docs for new and updated learning and administrative experiences
Director of Product & User Experience
October 2013 – November 2015
Skills: Leadership, Product & Project Management, UX Strategy & Research, Wireframing, Visual Design, Prototyping
Facilitated requirement gathering sessions with various internal and external business teams. Created tickets and managed sprints, ensuring developers had the necessary information to successfully meet release goals.
Guided the redesign of a self-serve and advisor assisted student enrollment experience. Facilitated several requirement gathering meetings with advisor and business stakeholders. Collaborated with stakeholders and developers through wireframe development. Participated in code reviews and refined HTML and CSS through the development phase. The redesigned experience lead to a significant improvement in administrator productivity.
Lead a research effort to understand student engagement within the student learning platform. Conducted student interviews in order to identify user personas and how best to support each throughout their experience. Designed a research plan for understanding the quantitative and qualitative impact of various improvements to the student experience.
Designed an interface to enable instructors to evaluate overall student performance. Conducted interviews with instructors to understand how they address student performance issues. Coded a prototype used to evaluate the usability of the new features.
Redesigned student information system connecting disparate administrative roles and tasks into an extensible interaction framework. Conducted card sorting study to understand how different administrative roles use existing products. Developed wireframes to review and refine feedback generated from the initial study.
Mentored external team members through user experience projects that impacted their daily responsibilities. Guided a curriculum designer through a user survey to investigate the implications of subject matter expert retention. Worked with a billing representative to improve student financial responsibility awareness.
Household Budget App
June 2015 – August 2015
Skills: Product Design, Data Model Design
I've tracked every dollar my family has spent for the last 4 years in order to better understand where our money is going and how we afford the things we need and want. I refined spreadsheet after spreadsheet to optimize how I capture, report, and forecast where our money is going. In an effort to learn Ruby on Rails, I decided to create a household budget app, that makes tracking purchases, managing budgets, and forecasting spending even easier for my family.
Key features include:
• Use budget periods and spending limits to manage your spending
• Determine affordability of potential expenditures
• Assign users to specific budgets
• Create experimental budgets to see how adjustments impact your cashflow
• Partition spending accounts and define limits
• Earmark income for future purchases
• Forecast account balances after expected income and expenditures
APOLLO LIGHTSPEED – COURSE MARKETPLACE (BETA)
SENIOR USER EXPERIENCE DESIGNER
January 2013 – September 2013
Worked with Product and Engineering teams to develop phase one features and deliver an internal beta on time. Responsible for interaction and visual design.
APOLLO GROUP – UNIVERSITY OF PHOENIX
User Experience Architect
January 2011 – December 2012
Lead a team of four designers to establish and build upon a consistent visual language to add brand consistency and streamline user experience. Held weekly design reviews to insure quality and consistency across multiple projects.
Created an interaction pattern library that enables interaction and UI designers to efficiently integrate commonly used components.
A key contributor to the development of a client framework that enables front-end developers to efficiently implement commonly used components and services.
Collaborated with Product teams to develop a content management strategy and feature set that enables content authors to seamlessly access and update content and assets across applications.
Collaborated with Product and Engineering teams on student productivity tools such as chat, calendar, and help.
Strategized with Business and Product owners on Student Success Framework that followed leads from prospective to attending student and beyond.
Guided Business owners through content analysis of Faculty Resource Center to optimize its information architecture.
PATENT PENDING – PROGRESSIVE JOB BOARD (US 13/829,535)
Collaborated on job board concept that connects job openings to skills to learning opportunities. Job seekers can see openings organized by degree of skill matches and then discover courses that teach the skills they need.
CONVENTION APP – RIVI
Designed mobile app concept that integrated QR codes with convention experiences. App allowed consumers to connect with brands and purchase products and enables vendors to manage mobile website and product database.
IDG – PCWORLD.COM & MACWORLD.COM
Senior user experience designer
April 2008 – December 2010
Redesigned PCWorld and Macworld interfaces to uplift brand recognition and increase usability and content consumption.
Produced front-end code for all designs, optimizing template structure, CSS architecture, and implementing SEO enhancements.
Collaborated with Engineering team to design and develop content management system to service multiple online properties across the world.
DIASPORA INTERACTIVE MEDIA – JAMATI.COM
July 2007 – October 2010
Consulted, designed, and produced (front & backend development) pan-African entertainment site.
Advised company ownership on brand/marketing strategy, content and ad management, and project management.
Senior web designer
December 2007 – March 2008
Served as dedicated user interface designer for CosmoGirl.com, HarpersBazaar.com, TheDailyGreen.com, and HouseBeautiful.com
April 2007 – December 2007
Senior Web Designer
June 2006 – April 2007
Properties: XXLmag.com, King-mag.com, Rides-mag.com, 0-60mag.com, Antennamag.com, SlamOnline.com
Designed and improved reader experience at Harris’ online properties in concert with editorial staff.
Integrated technologies such as content distribution networks and ad management tools to analyze and improve site traffic.
Assisted development teams in analyzing best solutions for server networking configurations.
Worked with online sales team to develop, pitch, and implement national brand advertising campaigns for clients such as Nike, K-Swiss, and Bud Select.
Content Strategy & Management
Data Service Architecture
Creative Direction and Visual Design
HTML / CSS
Search Engine Optimization
Pratt Institute 2002 - 2006
BFA Communications Design, cum laude
Home is where my family is and I'm happy to say we're in Oakland.
I serve as a mentor for Fast Forward, a tech non-profit startup accelerator.